Angelica Frank, MBA

Angelica Frank, MBA, serves as the Global Strategic Insights Lead at General Motors since April 2023, focusing on embedding marketing growth frameworks across various disciplines to identify and scale international opportunities. Previously, Angelica held the position of Global Insights Lead - Performance-Driven Marketing at GM, where marketing strategies for core brands were shaped through collaboration with international leaders. Prior to joining GM, Angelica worked at Harley-Davidson Motor Company in various Consumer Insights and Analytics roles, significantly influencing motorcycle product innovation as a Senior Research Analyst. Angelica's educational background includes an MBA in Business Analytics from the Milwaukee School of Engineering and ongoing studies at Cornell University in Strategic Storytelling for Marketing. Additionally, Angelica has pursued professional development in survey methodology and data analysis.