Nicholas Hoppesch is a seasoned user experience professional currently serving as the Lead User Researcher at General Motors, where Nicholas conducts strategic user research in the commercial vehicle sector. Previously, Nicholas held roles including Product Lead at P.S., where generative research and UX design were pivotal for a mobile app aimed at elderly users, and Senior Experience Lead at Rivian, leading design teams for commercial van products. Nicholas has extensive experience in UX research, program management, and design leadership, with former positions at Zoox, NIO, and Volkswagen, among others, contributing to a robust background in user-centered design and innovative vehicle interfaces. Nicholas holds a Master's degree in Human Computer Interaction from Carnegie Mellon University and a Bachelor's degree in Industrial Engineering from the University of Illinois Urbana-Champaign.