Meredith Villicana

Meredith Villicana, MBA, has extensive experience in digital marketing and CRM management within various industries, particularly in automotive and hospitality. Currently serving as Senior Manager of Genesis CRM & Digital CX at Genesis Motor America, Meredith oversees sales communications and customer retention strategies. Prior roles include Senior Account Supervisor at Latcha+Associates, where strategic marketing campaigns were developed, and Corporate Digital Marketing Manager at Pacific Hospitality Group, focusing on digital program guidance and measurement frameworks. Earlier career highlights include Program Director and Digital Marketing Program Manager at Shift Digital, where major digital initiatives for luxury automotive clients were managed. Meredith holds an MBA from USC Marshall School of Business, a BS in International Business Marketing from Chapman University, and participated in an international marketing program at The University of Auckland.