Frank Laplante

Chief Marketing Officer at Genuine Cable Group

Frank LaPlante has extensive experience in various leadership roles, primarily in the fields of marketing and sales. Currently, they serve as the Chief Marketing Officer at GCG - We Make Connections Possible! Before that, they founded and led LaPlante Partners, a consulting firm specializing in strategic initiatives in industrial distribution, manufacturing, and supply-chain industries.

Prior to their entrepreneurial venture, LaPlante held senior executive positions at WESCO Distribution, where they played a crucial role in digital transformation and IoT adoption. Frank also served as the Global Vice President, Category Management, overseeing the integration of data communications and security product offerings. Earlier in their career, LaPlante played a significant role as the Vice President of Sales and Marketing at WESCO, where they unified sales and marketing strategies to drive growth and improve market penetration.

Before joining WESCO, LaPlante served as the General Manager at ITW, where they were responsible for two industrial manufacturing organizations and successfully executed commercial strategies to achieve growth and profitability. Frank also served as the VP of Global Marketing at NetBotz and Vice President of Marketing at Anixter, a Fortune 500 company with significant annual sales.

Overall, Frank LaPlante's work experience demonstrates their expertise in successfully leading and implementing strategic initiatives, driving growth, and achieving profitable results.

Frank LaPlante earned a Bachelor of Arts degree from Indiana University Bloomington between 1985 and 1989.

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Timeline

  • Chief Marketing Officer

    August, 2023 - present