Colton Davis

Senior Analyst - Digital Analytics at Genuine Parts Company

Colton Davis is a proficient Senior Analyst in Digital Analytics at Genuine Parts Company, with prior experience as an Ecommerce Analyst at Floor & Decor. In the role at Floor & Decor, Colton led content tracking initiatives, analyzed web traffic trends using Google Analytics, and developed Power BI dashboards. Previous positions include Product Specialist at Klevu, where Colton focused on customer profiles and strategy creation, and Ecommerce Analyst at SAP, analyzing user behavior through Adobe Analytics. Colton earned a Bachelor’s degree in Business Administration and Management from the University of Tennessee, Knoxville. Early career experiences include roles in the restaurant industry that cultivated strong communication and problem-solving skills.

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