Sidsel Bertelsen

Sidsel Bertelsen has a diverse work experience spanning various roles and industries. In their most recent position at Georg Jensen, they served as the Head of Global Brand Marketing and Creative. In this role, they successfully restructured the global brand marketing department, implemented a new omni-channel marketing approach, and led a team of nine. Sidsel also built an in-house creative team to transform the company's visual expression while maintaining cost efficiency.

Prior to that, Sidsel was a Senior Marketing Manager at Georg Jensen, where they developed creative concepts and activation strategies for major campaigns across EU markets. Sidsel achieved impressive results, including delivering a successful 360 jewelry campaign that resulted in the collection becoming the top seller globally.

Before joining Georg Jensen, Sidsel founded the Copenhagen Cordial Company, where they developed a new type of functional cordial drink based on market and customer research. Sidsel also worked at Lagkagehuset as a Senior Brand Experience Manager, contributing to the successful launch of the brand in New York and expanding the product assortment in over 100 stores.

Sidsel's experience in the luxury goods industry includes roles at Moët Hennessy and Moët Hennessy UK Ltd. At Moët Hennessy, they served as a Brand Manager for various brands, leading strategic projects, and implementing successful brand revitalization strategies. Sidsel also played a key role in launching new products and managing international partnerships.

Earlier in their career, Sidsel worked at Brandvenue ApS as a Project Manager and Project Coordinator and at Copenhagen Business School as a Faglig vejleder/Student mentor.

Throughout their career, Sidsel has demonstrated strong leadership, strategic thinking, and a track record of delivering results.

Sidsel Bertelsen's education history includes obtaining a Bachelor of Science in Organizational Communication and Business Administration from Copenhagen Business School in 2006-2009. Afterwards, they pursued a degree in International Marketing and Management, earning a Master of Science from Copenhagen Business School in 2009-2011. In 2008-2009, Sidsel also studied Communications at California State University San Marcos. In terms of additional certifications, Sidsel obtained a certification in Fundamentals of Digital Marketing from Google in 2019 and a certification in Negotiation Technique from Scotwork in 2015.