Melissa Hoffman

Melissa Hoffman currently serves as Associate Vice President, Connected Car Partners at GEOTAB, leading a team focused on managing top OEM partners and developing go-to-market strategies, drawing upon over fourteen years of fleet telematics experience. Previous roles at GEOTAB include Senior Business Development Manager and Sales Manager OEM, where Melissa was instrumental in business strategy development and enhancing product offerings in collaboration with OEMs. Prior to GEOTAB, Melissa held various positions at Verizon Wireless, Verizon Connect, Telogis, and NexTraq, consistently driving innovative solutions and managing client relationships across the connected vehicle and mobile resource management sectors. Melissa's early career featured roles in real estate marketing and office management, complemented by licensing as a real estate agent in both Georgia and California.