LB

Lesley Boyd

Chief Marketing Officer at Geraci

Lesley Boyd has a wealth of experience in marketing and copywriting. Lesley began their career in 1999 as an Assistant Account Executive for Smith Public Relations, where they launched new products and created promotional opportunities nationwide. In 2000, they joined Freemantle Television (formerly Pearson Television International) as a member of the International Marketing Department, where they drafted and edited sales sheet copy, movie synopses, actors' biographies, and press kit photo captions. In 2001, they joined The Walt Disney Company as a Creative Film Services employee, where they acquired and trafficked creative assets to develop trailers, television and radio spots for Buena Vista Pictures, Touchstone Pictures and Walt Disney Pictures' feature films. In 2005, they became a Marketing Consultant for Off the Grid Public Relations and a Freelance Writer for Lesley Boyd - Marketing and Copywriting Consultant. In 2016, they joined Profit Marketing Solutions as an Account Executive, where they wrote and edited blogs and created submissions for trade journals. Finally, in 2018, they joined Geraci LLP as the Senior Vice President of Marketing and the Marketing Team Department Head, and as the Marketing Director. In both roles, they were responsible for strategizing and overseeing implementation of Geraci's overall marketing campaigns, maintaining the firm's social media presence across chosen platforms, creating email marketing campaigns, writing paid ads, providing content for landing pages, securing speaking engagements, and more. Lesley also acted as the Executive Editor for Originate Report Magazine.

Lesley Boyd attended the University of Arizona, where they earned a Bachelor of Science in Communication.

Links

Timeline

  • Chief Marketing Officer

    December 1, 2023 - present

  • Senior Vice President Marketing

    January, 2020

  • Marketing Director

    November, 2018