Shaun Kniffin (NIFF)

Shaun 'NIFF' Kniffin has a strong background in the automotive industry. Shaun 'NIFF' first started working at Ricart Automotive Group in 1994 as a Fleet Sales Manager, overseeing sales operations for the company's fleet. After three years, they moved on to Byers Automotive in 2000, where they held the position of Director of Internet Sales. In this role, they were responsible for managing and coordinating online sales strategies. In 2005, Shaun joined Germain Motor Co. as the Marketing & Technology Director, where they utilized their expertise in marketing and technology to drive the company's success.

Shaun 'NIFF' Kniffin attended Wayne High School in Huber Heights, Ohio from 1980 to 1984. Shaun 'NIFF' earned a diploma with a focus on Business, Management, Marketing, and Related Support Services. Following high school, they enrolled at Columbus State Community College from 1984 to 1992 and obtained an Associates degree in Business Management. In 2013, Shaun pursued further education at Driving Sales University for a year and completed the Advanced Marketing Manager Certification in SEO.