Craig Barry is an accomplished sports management professional with extensive experience in various leadership roles within the sports sector. Currently serving as Head of Sports at the German European School Singapore since July 2021, Craig oversees sports fixtures, expands sports offerings, and enhances partnerships with sports provision and sponsorship partners. Prior to this role, Craig was the School Partnerships Manager and Certified Instructor at PGA Youth Development, where initiatives for junior development were tailored for the school market in Hong Kong. Additional experience includes managing aquatics at ProActiv Sports Asia, directing the swimming program at Multi-Sport Shanghai, and coaching at RuggerEds. Craig holds a Master of Science in Sport Business Management and a Bachelor's degree in Sport, alongside a BTEC National Diploma in Sport, further emphasizing a strong educational foundation in the field.