Alessandra Abad has worked in various roles in the digital marketing and advertising industry since 2007. In 2007, they were an Account Executive at Sociedad Nacional de Industrias. From 2008 to 2010, they worked at Trademarketing S.R.L. as a Marketing Assistant. From 2010 to 2015, they were a Country Manager, Interactive Analyst & Digital Media Supervisor, and Advertising Traffic Manager at Latamclick. From 2015 to 2017, they were the Country Manager Panama at Headway Digital - Marketing powered by Technology. From 2017 to 2019, they were a New Business Manager at IPG Mediabrands and Head of Reprise at Reprise Media. Since 2019, they have been a Sales Manager at Get on Board.
Alessandra Abad began their educational journey in 2008 at the Universidad Católica "Nuestra Señora de la Asunción" - Campus Itapãa, where they studied Marketing. In 2017, they obtained a certification in Fundamentos del Marketing Digital from Google. Alessandra then went on to attend CENFOTUR, earning a Programa de Especialización en Marketing Turistico in 2019. In the same year, they also attended the Universidad Peruana de Ciencias Aplicadas, where they earned an Efectividad Comercial, Lean Startup, and Direccion de Ventas in Marketing. Additionally, they earned a Master's Degree in Digital Marketing from EUDE Business School in 2017-2019, and a Dirección de Agencias de Viaje from the Universidad de San Martín de Porres in 2018.
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