Veronica O'Brien

Veronica O'Brien, MBA, has a diverse range of work experience in various roles and industries. Veronica currently works at Hearst Magazines as a Performance Marketing Manager, where they manage programmatic revenue growth and leads strategic initiatives for global expansion. Veronica also introduced a native advertising pilot program and coached the team on advanced paid search optimizations. Prior to this, they served as a Performance Marketing Associate at the same company.

Veronica has also worked as a Social Media Manager at The Social Medialite and as a Brand Ambassador at GetYourGuide. Additionally, they have experience as a Digital Entrepreneur & Travel Blogger at The Brooklynite Abroad.

During their time at Hearst, Veronica also served as a Digital Acquisition Associate, where they curated graphics for various magazine campaigns and optimized campaign performance. Veronica contributed copy to articles and developed strategies to improve user experience.

Veronica's previous work experience includes internships at U.S. Commercial Service and ZJBrandshop, where they gained experience in international marketing, trade, market research, and business analytics.

Prior to their professional career, Veronica worked as a lifeguard at NYC Department of Parks & Recreation and as a Content Creation and Marketing Intern at New Paltz Regional Chamber of Commerce. Veronica also held leadership positions as a Deans Student Advisory Board Member, Student Ambassador, and President of the Business Consultant Challenge at SUNY New Paltz.

Overall, Veronica O'Brien has a strong background in marketing, digital media, programmatic advertising, and leadership.

Veronica O'Brien holds a Master of Business Administration (MBA) degree in Business Analytics from SUNY New Paltz, which was obtained in 2021. In 2022, they pursued Software Development at New York University but did not obtain a degree in this field. Prior to their MBA, Veronica completed a Bachelor of Science (BS) degree in International Business and Marketing from SUNY New Paltz between 2017 and 2021. Veronica also had a study abroad experience at Universidad de Sevilla in 2020. Veronica completed their high school education at Fort Hamilton High School from 2013 to 2017. Additionally, they obtained a Google Analytics Certification from Google in December 2019.