Matthew Betz

Matthew Betz is an accomplished marketing and research professional with extensive experience in consumer insights, brand strategy, and digital marketing. Currently serving as Senior Research Director, Consumer Insights at GfK since September 2021, Matthew previously held multiple key roles at Microsoft, including Product Marketing Manager where responsibilities included leading the go-to-market strategy for Microsoft Search. Matthew's career spans various notable positions in esteemed companies such as Hey, WildTangent, Razorfish, Add3, CUMULUS MEDIA, and the Oregon Daily Emerald, demonstrating a robust background in brand planning, advertising sales, and analytics. Matthew holds a B.S. in Journalism with a focus on Advertising from the University of Oregon, earned in 2005.