Vanessa Viana Platero

Vanessa Viana Platero is a seasoned media and performance analyst with extensive experience in digital marketing across Latin America. Currently serving as a Senior Media and Performance Analyst at GhFly since December 2022, Vanessa focuses on understanding client business models to develop and implement effective digital media strategies that optimize return on investment. Previously, Vanessa worked at i-Cherry as a Media Analyst, where responsibilities included devising and executing annual digital paid media strategies and analyzing performance metrics. At GRUPO YGOM, Vanessa led digital media strategies and negotiated with various media channels. Additionally, Vanessa's career began as a Marketing Analyst at Pubblicità Comunicação e Marketing, acting as the liaison between clients and agency teams. Vanessa holds a Master's degree in Events and Marketing Management from London Metropolitan University and a degree in Advertising and Public Relations from CEU Cardenal Herrera University.