Natasha Kvitka

Director of Digital Marketing and Strategy at Gift Baskets Overseas

Natasha Kvitka has held a variety of roles in the digital marketing and strategy field since 2003. Natasha began their career as a Ph.D. Candidate Student at the National Metallurgical Academy of Ukraine in 2003. From 2005 to 2013, they were the Project Lead for www.MaxyBaby.net.ua, where they achieved the 5th most visited website in the country in the Family category and became an informational partner of the UNICEF program in breastfeeding and childcare. In 2008, they were a Journalist for Hostinfo. From 2013 to 2015, they were the SEO Strategist for Noosphere Ventures and the SEO, SMM Manager for i-mammy. In 2015, they became the Global PR Executive for VisaHQ, where they were responsible for website audience analysis, customers behavioral metrics, and technical parameters of website performance. From 2017 to present, they have held the roles of Director of Digital Marketing and Strategy, International Brand Manager, and Digital Marketing Strategist for GiftBasketsOverseas.com, and Search and Online Performance Advisor for McDonald Paper & Restaurant Supplies.

Natasha Kvitka's education history includes a PhD in Engineering from the National Metallurgical Academy of Ukraine from 1998 to 2006, a Digital Strategy, PR, Communications Management program from the University of Toronto from 2019 to 2020, and a Japanese language intense course from the Dnipropetrovs'kij Nacional'nij Universitet from 2011 to 2012. Additionally, they have obtained certifications from various institutions such as George Brown College, The Linux Foundation, University of Groningen, Massachusetts Institute of Technology, University of Pennsylvania, and Google. These certifications include Mentor: startGBC Summer Camp 2019, Blockchain for Business, General Data Protection Regulation, u.lab: Leading From the Emerging Future, Viral Marketing, Google AdWords certification, Google Analytics Individual Qualification, IELTS, and Japanese Language Proficiency Test level 3. Natasha is currently pursuing a Master of Business Administration - MBA from the University of Toronto - Rotman School of Management from 2022 to 2025.

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