Sarah Babb

Sarah Babb is an experienced marketing professional currently serving as the Marketing Manager at Ginsters since April 2022. Previously, Sarah held various marketing roles at pladis Global, including Marketing Manager and Senior Brand Manager for McVitie’s Jaffa Cakes, and at Mattel, Inc. as Senior Brand Manager for multiple product lines. Prior experience includes senior positions at Hovis Ltd, where Sarah developed brand strategies and managed campaigns, and Butlin's, where Sarah focused on acquisition marketing and brand repositioning. Beginning a marketing career as a Marketing Executive at Central Bedfordshire College, Sarah holds a Mini MBA in Brand Management from Marketing Week and a Post Graduate Diploma in Marketing from CIM. Educational background includes a Bachelor of Arts in Advertising & Marketing Communications from the University of Bedfordshire.