Wendy Lou

Chief Revenue Officer at Girl Scouts of the USA

Wendy Lou joined Girl Scouts of the USA (GSUSA) in May of 2019 as deputy chief revenue officer, overseeing the organization’s merchandising, ecommerce, operations, and sales. Since then, she has led a major update of Girl Scout uniforms and other official apparel and merchandise. She also leads the Girl Scout Cookie Program.

Prior to joining GSUSA, Wendy spent 13 years at Macy’s in various leadership positions across strategy, merchandising/planning, and ecommerce. She led the transformation of Macy’s pricing and promotional strategies and developed a roadmap for the company’s long-term value proposition. In 2014, Wendy helmed the restructuring of its merchandising, planning, and digital teams, which firmly established Macy’s as an omnichannel retailer. In her years with the company, she also led merchandise strategy and financial planning for one of its largest categories, women’s apparel.

Wendy headed multiple business units across confections/gourmet food and home products for Macy’s as well. As vice president of digital merchandising and ecommerce for the jewelry and watches division, she led a team of digital merchants and the development of digital marketing strategies. Additionally, she directed the planning division for petites sportswear, responsible for assortment, inventory, and financial planning for all 800-plus Macy’s locations. Wendy started her merchandising career as the buyer and planner for the confections and cookware categories, working with brands such as Godiva and Martha Stewart, and she led the development of Macy’s own private-label confections.

Prior to Macy’s, Wendy was an investment banker at Citigroup, specializing in asset-backed securities and bringing to market over 25 lead-managed deals based on receivables for credit card, auto, and other assets.

Wendy holds a BS from NYU Stern School of Business and an MBA from Columbia Business School.


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  • Chief Revenue Officer

    May, 2021 - present

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