Emily Parker

Emily Parker is an accomplished brand strategist with extensive experience in brand management and marketing across various organizations. Currently serving as a Brand Strategist at Girlguiding since August 2022, Emily leads a major brand refresh program encompassing strategy, visual and verbal identity, and campaign rollout. Previously, Emily held positions such as Brand and Campaigns Manager at Family Action, where collaboration with corporate partners was key, and Brand and Marketing Consultant for a Heritage Lottery Funded project at the University of East Anglia. Emily's earlier roles include managing a regional marketing communications team at the National Trust and significant contributions to brand revitalization at NSPCC, including leading the Childline brand refresh initiative. With a solid foundation in digital marketing from IAB UK and ITV, Emily holds a BA in English Literature from Durham University and an MA in Modern Literature from the University of East Anglia, complemented by a Mini MBA in Marketing from Marketing Week.