Digital Organizing Director

Moms First, formerly Marshall Plan for Moms, is a national, non-profit organization transforming our workplaces, our government, and our culture so moms can thrive. Through our programming, thought leadership and grassroots movement of one million moms and supporters, we are fighting for the structural changes America’s mothers need and deserve including affordable child care, gender neutral paid leave, and equal pay for moms. Through 2024, the organization is housed within the non-profit Girls Who Code, with plans to become our own standalone non-profit by 2025. Moms First was founded by Reshma Saujani, a long-time advocate for women’s economic empowerment.

Moms First is seeking a strategic and results-oriented Digital Organizing Director to develop and execute a digital organizing strategy that grows and mobilizes our community of moms and supporters to expand child care and paid leave policies in their workplaces and communities. The right person for this role has digital marketing expertise and deep experience organizing communities online and off. The Director will be responsible for the strategy, development, and implementation of high-impact campaigns that fuel our growth and impact goals, and the supporting infrastructure and data analysis required to scale smartly. In partnership with our Director of Communications, this position is responsible for ensuring our websites and social media properties tell the story of our work and inspire more people to join us. This is a unique opportunity to be the architect of the digital organizing function and make a concrete impact as a leader of a growing startup. Our team values are to be daring, high impact, relentless, equitable and above all else, put moms (and our team) first. As a senior leader on the team, this role will be responsible for helping to shape how we live out these values in our work day to day.

The Moms First team is remote, with a hybrid work option for New York City based team members. This role may be performed virtually, however we prefer candidates based in the NYC-metro area. If remote, candidates must be willing to travel and be based near a major airport with direct flights to NY, DC, and LA.

Key responsibilities:

• Develop long-term strategy to grow and engage grassroots community of moms and supporters to take action in their workplaces and communities
• Plan and execute campaigns to mobilize moms and supporters to educate state and federal officials on our policies, for example, a state-based campaign to pass paid leave, and triage rapid response opportunities as they arise
• Design and execute programming in partnership with a Community Manager, including Moms First Fellowship, workplace paid leave and child care workshops, and other skill-building activities to equip moms and supporters to advocate for our issues
• Partner with our Director of Communications and social media consultant to develop an ambitious growth strategy and data-informed content calendar for our social media platforms, including organic and paid
• Coordinate with Development to support the strategy and implementation of our digital fundraising program, including overseeing digital fundraising consultant
• Own and optimize our digital infrastructure, including implementing a new CRM, and managing our website, digital platforms, and digital tools.
• Engage and manage agency partners to support design, paid media, website and other digital needs.
• Gather and analyze community data and trends to inform future campaigns, programming, and growth strategy Leadership responsibilites:- Build and lead the Digital team, including hiring and managing a Community Manager and consultants in year one, with the opportunity to make additional hires in 2025
• Establish goals and institute tools and processes for measurement and regular reporting
• Contribute to organization’s overall strategy, growth, and culture as a values-based senior leader on the team

About you:

• You have 8+ years of relevant digital organizing experience, including a demonstrated track record of developing effective digital strategies and leading digital campaigns in a fast-paced, mission-driven environment.
• You possess the ability to think strategically and implement innovative ideas.
• You have experience growing and organizing online communities that provide real value to members and inspire them to take action.
• You have expertise in a range of digital tools and tactics, and know when to leverage them to achieve various objectives.
• You’re an excellent writer with a talent for adapting messaging and materials to create compelling digital content.
• You thrive in a startup environment and can easily flex from strategy to execution, as well as adapt to shifting priorities.
• You relish a good “roll up your sleeves” moment – no task is too big or too small.
• You are data-driven and experienced in using digital metrics and analytics to inform your strategy.
• You have experience leading a team – managing and supervising staff, delegating assignments, communicating expectations and feedback clearly, and developing individuals.
• You have effectively managed vendors and consultants including designers, paid media firms, creative agencies, and others.
• Your leadership style is highly collaborative: you manage up, down and laterally, getting input and buy-in from key stakeholders, giving and receiving feedback, and managing conflict while maintaining strong and effective relationships.
• You’re passionate about our mission of creating a world where moms can thrive, and eager to support moms with the opportunities to advocate for themselves and one another.