Kate Good

Kate Good is the Director of Marketing for B2B at Legacy. Kate has over 7 years of experience in marketing and product management. Kate started their career as an Associate Product Manager at Lightspeed POS. Kate then became the Vice President of Academic Affairs for the John Molson Undergraduate Case Competition. After that, they became a Product Marketing Manager and then a Marketing Manager at Lightspeed POS. In June 2019, they joined POTLOC as Marketing Director and successfully repositioned and rebranded the company. Kate also wrote and launched a new website (EN/FR) in 3 months which resulted in a 30% growth in authority. Under their leadership, the company saw a 360% growth in MQLs and 180% QOQ growth in SQLs. Kate also developed and launched a global event and paid acquisition strategy which generated a 50% ROI in each channel. In 2020, they created and executed the first annual Potloc Summit (internal company-wide summit). Kate joined Plusgrade in March 2020 as Sr. Product Manager, Special Projects and was promoted to Director of Product Marketing in July 2020. In March 2022, they were promoted to VP of Product Marketing. Kate is currently the Director of Marketing for B2B at Legacy.

Kate Good started their educational career at Branksome Hall, a private school in Toronto, Canada. Kate then attended The Study, a Quebec high school, before completing their high school diploma at AMDEC - Online school for Athletes. Kate Good then completed their Bachelor of Commerce (B.Com.) at Concordia University with a major in marketing.