Marie Dalby Madsen

Marie Dalby Madsen has extensive work experience in marketing and digital roles. Marie started their career at Aller Media A/S in 2011 as a Student Assistant. In 2012, they became a Digital Specialist and then a Digital Commercial Coordinator, where they handled tasks such as advertorials, affiliate marketing, and digital competitions.

In 2014, Marie joined Gjensidige as a Marketing Consultant for Channels, Nordic. Marie was responsible for managing digital channels, implementing strategies, and conducting campaigns. Marie worked on SEM, SEO, CRO, UX, and affiliate marketing.

Later, Marie was promoted to Head of Marketing, Denmark at Gjensidige in 2018. In this role, they led an agile marketing team and was responsible for the brand and marketing across B2B and B2C in Denmark and Gouda in Norway, Sweden, and Denmark. Their specialties included digital marketing, strategic branding, e-commerce, digital brand experience, and insourcing of marketing and creative competencies.

Overall, Marie Dalby Madsen possesses a strong background in marketing, with a focus on digital channels and strategic branding.

Marie Dalby Madsen completed their Bachelor of Science (BS) in Medialogy at Aalborg University from 2008 to 2011. Prior to that, they obtained their studentereksamen (equivalent to high school diploma) in a sproglig field of study from struer gymnasium between 2003 and 2006.