Can Berk Balaban

Can Berk Balaban serves as the Head of Business Intelligence at GSK, having held various roles since joining in March 2016, including Content Strategy Manager and Customer Engagement Manager. In these capacities, Can Berk Balaban has driven significant initiatives such as the launch of Salesforce Marketing Cloud for marketing automation and the redesign of content creation processes to enhance omnichannel engagement. Previous experiences include a role as a Growth Emerging Markets Commercial Analyst, where responsibilities encompassed sales performance evaluation across multiple countries, as well as business intelligence functions. Can Berk Balaban's early career featured internships at Mey Icki and L'Oréal, and a trainee position at KPMG Türkiye, focusing on CRM systems and business development. Educational achievements include a degree from Istanbul Technical University.