Ana Claudia Rojas Herrera

Ana Claudia Rojas Herrera has a diverse work experience in marketing and sales roles. Ana Claudia has most recently worked as a Product Marketing Manager at Global Alumni, an EdTech company focused on online postgraduate programs for business schools. In this role, Ana Claudia was responsible for defining and executing the product strategy for Esade Executive Education, analyzing marketing results, and reporting on key performance indicators.

Prior to that, Ana Claudia worked as a Marketing and Sales Representative at Private-Radar, where they developed and implemented the annual marketing strategy for the brand. Ana Claudia also managed the company's website.

Ana Claudia's previous experience includes a marketing internship at VRIBUS, a startup that develops AI and VR technology for emotional challenges and personal development. Ana Claudia was involved in planning and implementing the communication and marketing strategy for the launch of Vribus, as well as developing the website.

Before their internship, Ana Claudia worked as a Senior Marketing and Advertising Analyst at Banco Falabella Perú, where they were responsible for defining the marketing and advertising strategy for the bank. Ana Claudia also had experience in planning and implementing marketing campaigns across various channels, with a focus on digital marketing.

Prior to that, Ana Claudia gained experience as the CEO and Founder of Nattivas Swimwear, a swimwear brand they launched as their own entrepreneurship. Ana Claudia was responsible for coordinating the entire manufacturing process and managing sales through multi-brand stores and online channels.

Ana Claudia also has experience as a Marketing Analyst at Cencosud S.A., where they provided communication support for the supermarket chains Wong and Metro. Ana Claudia also supported new product development and ongoing monitoring of products in their assigned categories.

Furthermore, Ana Claudia worked as a Marketing Assistant at QROMA, a leading company in paints, chemicals, and adhesives. In this role, they developed brand strategies and coordinated promotions and sponsorships.

Their early career includes a marketing internship at Alicorp, a company focused on the production and commercialization of industrial and consumer products. Ana Claudia was involved in evaluating opportunities and coordinating product launches in the Food Service business segment.

Throughout their work experience, Ana Claudia has demonstrated strong skills in strategy development, communication, digital marketing, and project coordination.

Ana Claudia Rojas Herrera earned a Bachelor's degree in Marketing from the Universidad de Lima from 2008 to 2013. In 2014, they completed two postgraduate programs at Postgrado UPC, specializing in Community Management and Brand Strategy - Branding. Then, from 2019 to 2020, Ana pursued a Master's degree in Marketing Management and Commercial Management at EAE Business School. Finally, in 2020 and 2021, they attended ESIC Business & Marketing School and completed a Superior Program in Digital Marketing.