Product Marketing Manager

Product Marketing Manager

Global Fishing Watch is an international, non-profit organization committed to advancing ocean governance through increased transparency. We create and publicly share knowledge about human activity at sea to enable fair and sustainable use of our ocean. Founded in 2015 through a collaboration between Oceana, SkyTruth, and Google, GFW became an independent non-profit organization in June 2017.

Using cutting-edge technology, we create and publicly share map visualizations, data and analysis tools to enable scientific research and drive a transformation in how we manage our ocean. Our major focus is on commercial fishing because it is the most widespread human activity at sea, the most impactful on ocean health, and the most crucial for global livelihoods and food security.

By 2030, we aim to monitor and visualize the impact of ocean-going vessels, both industrial and small-scale, that are responsible for the vast majority of the global seafood catch. We believe human activity at sea should be common knowledge in order to safeguard the global ocean commons for the common good of all. 

The Position

Global Fishing Watch is seeking a pro-active and experienced Product Marketing Manager to join our product development team whose primary goal will be to maximize the growth, usage, value and impact of existing and new products for our target audiences. This individual will develop and implement marketing initiatives and assets that communicate the value of Global Fishing Watch’s products to our diverse audience including fisheries managers, government decision makers, marine resource managers, researchers, and civil society organizations. The manager will be responsible for creating compelling materials to support user engagement strategies and leading user-oriented content creation efforts to drive product awareness, adoption and retention. This role will work closely with the communications team to align priorities and workflows to ensure effective and efficient delivery across interlinked work. The individual is expected to collaborate with the program and policy teams to deliver product assets in support of their work with partners and in alignment with our strategy.  

Principal Duties and Responsibilities

Strategic

• Under the direction and guidance of the director of product development, and in close collaboration with the communications team, identify product marketing opportunities and priorities and define and implement approaches, including;
• Develop and execute comprehensive product marketing plans to drive product awareness, adoption and engagement with target stakeholders; deepen existing relationships with established users.
• Review / refine and articulate the value proposition of Global Fishing Watch’s suite of products.
• Develop promotional materials and user-focused content. 
• Create persuasive value proposition materials that highlight the benefits and features of Global Fishing Watch’s offerings. Ensure these materials clearly define and reflect user needs and challenges, demonstrating how our products specifically address their requirements.
• Working collaboratively with the communications team, refine and/or develop messaging and materials that resonate with different stakeholder audiences, including government agencies, NGOs, academia and the private sector. 
• Collaborate closely with the communication team to align messaging and activities, consulting program and policy teams as needed. 
• Develop persona based email sequences for onboarding, activation, and retention.
• Conduct competitive analysis to inform product positioning and differentiation.
• Support review and /or development as needed of product nomenclature and messaging that aligns with the Global Fishing Watch brand guidelines and editorial style guide. 
• Contribute to the Global Fishing Watch’s impact reporting project and the development of external communications products, notably product use cases, success stories and testimonials.
• Collaborate with and support the communications team in the development, analysis and updating of web, social and multimedia content about Global Fishing Watch’s products.

Product releases and updates 

• Support product releases, assisting with tasks related to the launch including identifying key audiences and messaging, generating release notes and updating related support materials. 
• Review, refine and develop user guide content, product tutorials and FAQs and manage translations as needed
• Plan and organize webinar series to educate and engage stakeholders.

User support initiatives and materials

• Review stakeholder communications to develop proactive tailored materials and stock responses to answer queries and engage stakeholders in feedback loops.
• Review and implement targeted outreach activities, including webinars and events.
• Oversee in-product communications, including both passive and push notifications, that integrate core product content, corporate communications and regional program delivery. 

Monitoring and reporting

• Analytics and KPIs:
• Use Google Analytics and other tools to analyze product performance and stakeholder behavior.
• Assist product managers in developing and tracking key performance indicators (KPIs) to measure product and campaign success.

Candidate description

Required

• Bachelor’s degree in Marketing, Business, Communications, Product Development or a related field.
• 3-5 years of experience in digital product marketing, preferably within the technology or environmental sector.
• Strong understanding of marketing principles and strategies, with a proven track record of successful product marketing campaigns.
• Proficient in English both written and verbal communication skills, with the ability to create compelling content for diverse audiences.
• Proficiency in using marketing analytics tools (e.g., Google Analytics) to measure and analyze campaign performance.
• Ability to work independently and collaboratively in a remote,  multicultural, global team environment.
• Passion for big data, ocean conservation and sustainability

Preferred

• Overlap with US Pacific standard time (PST), Eastern standard time (EST) or European timezones.
• Experience with Software as a service (SAAS) and data product marketing.
• Experience in the non-profit sector, especially related to environmental or ocean conservation.
• Proven experience in developing user engagement strategies and creating user engagement playbooks.
• Familiarity with ocean governance, commercial fishing, and/or marine conservation issues.
• Demonstrated success in managing partnerships with key stakeholders such as government agencies, NGOs, academia, and the private sector.
• Experience with advanced data visualization tools and software.
• Experience with content creation, including video production and social media marketing.
• Multilingual abilities, especially in languages relevant to key stakeholders and user communities, including Spanish or French.

The successful candidate will meet most, but not necessarily all, of the criteria above. If you don’t think you check all the boxes, but believe you have unique skills that make you a great fit for the role, we want to hear from you!

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Additional Information

Note: The application period for this role closes on August 6th, 2024

Reporting to: Director, Product Development

Manages:  N/A

Please note: Visa sponsorship is not supported at this time.

Location: This is a remote role, but candidates must be legally authorized and based in the following countries to be considered. : Argentina, Australia, Barbados, Brazil, Canada, Chile, Colombia, Costa Rica, Fiji, France, Gabon, Germany, Ghana, Indonesia, Ireland, Italy, Kenya, Mexico, Panama, Philippines, Senegal, Spain, Sri Lanka, Taiwan, UK, USA

Permanent/Fixed Term/Contractor: Fixed term

Duration: 2 years

Full Time hours: Yes 

Recruiting process: Recruiting Process: A cover letter along with a CV will be requested to see how your experience and interest connect to the position. We expect the cover letter to allow applicants an opportunity to explain details on how their skill set aligns with the role and provide a better understanding of their suitability for the position. If selected for consideration, the hiring process for this position will include an initial call with our Talent Acquisition team, followed by a formal 45 minute interview with 1-3 team members. Candidates advancing beyond this round will be asked to take a technical assessment and/or submit a representative code sample. Lastly, a final interview with 2-4 teams members to review your assessment and assess functional skills.

Compensation: A compensation range for this position is US$ 75K-95K per year for US-based employees - For applicants located outside of the US, the pay range will be adjusted to the country of hire. Compensation is commensurate with experience and will vary depending on the hired candidate’s country of residence, in accordance with local laws and regulations. GFW offers pension/retirement, health and other benefits commensurate with similar level GFW employees in the country of employment. The position may be a GFW employee or consultant, depending on the country of residence  

Equal opportunities: Global Fishing Watch is an equal opportunities employer. Global Fishing Watch is committed to promoting diversity and inclusion within our organization and in the greater ocean management and conservation community. We believe that diverse backgrounds, skills, knowledge and viewpoints make us a stronger organization. Bringing together professionals who possess broad experiences and a spectrum of perspectives will enable us to reach our goal of improved ocean governance faster. We hire and promote qualified professionals without regard to actual or perceived race, color, religion or belief, sex, sexual orientation, gender identity, marital or parental status, national origin, age, physical or mental disability or medical condition, or any other characteristic protected by applicable law. Our organizational goals match the urgent challenges facing our global ocean, and our mission is designed to help secure a healthy ocean for all. We are committed to building a workforce that is representative of humanity’s diversity, by providing an inclusive and welcoming environment for all employees of Global Fishing Watch and for our partners, vendors, suppliers and contractors.