Marcel Liem

Marcel Liem has a diverse work experience in digital marketing. Marcel is currently working as a Digital Marketing Manager at Global Poin Indonesia (GetPlus), where they contribute to building a better Indonesia multi coalition loyalty program. Marcel was previously a Mentor in Digital Marketing at dibimbing.id and a Mentor at adplist.org.

In 2021, Marcel worked as a Writer in Digital Marketing at Growthpresso. Prior to that, they served as a Digital Marketing Manager at Otten Coffee, leading digital marketing planning, execution, and optimization for various platforms and initiatives. Marcel also worked as a Digital Services Assistant Manager and a Digital Marketing Analyst at Island Media Management, where they took care of clients' digital advertising strategies and achieved significant improvements in reach and landing page views.

Before that, Marcel was a PPC Ads Specialist at Pixie Digital Marketing Agency, where they planned, executed, and optimized search engine advertising services for clients in multiple industries. Marcel also gained experience in digital marketing as a Digital Marketing professional at AFTER STORE ID, where they successfully grew the company's Instagram account and generated substantial footwear sales.

Overall, Marcel Liem has demonstrated expertise in various aspects of digital marketing and has made valuable contributions to the companies they have worked for.

Marcel Liem's education history is as follows:

Marcel Liem obtained a Bachelor of Engineering (B.Eng.) degree in Civil Engineering from Udayana University, graduating in the year 2015.

In terms of further education, Marcel Liem completed various minidegree programs related to digital marketing and growth marketing. In the year 2022, Marcel completed a Digital Marketing Minidegree and a Growth Marketing Minidegree from CXL. Additionally, in the same year, Marcel completed a Customer Acquisition Minidegree from CXL.

Regarding certifications, Marcel Liem obtained several certifications in the field of marketing and data analytics. In the year 2023, Marcel obtained the ASO Course by MobileAction certification from MobileAction, the AppsFlyer Masterclass Indonesia certification from AppsFlyer, and the Apple Search Ads Certification from Apple.

Prior certifications include becoming a Certified Digital Marketer from CXL in 2022 and obtaining various certifications from Coursera, LinkedIn, and other platforms. Marcel's oldest certification is an All Content Learning Path by Facebook Blueprint obtained in 2019.

It should be noted that Marcel Liem also completed high school at Santo Yoseph High School Denpasar, specializing in Physical Sciences, from 2009 to 2011.