Lara Rodriguez Martin

Lara Rodriguez Martin has a diverse work experience spanning several industries. Lara started their career as a Tax Advisor at KPMG España, where they worked in the Family Business Tax Department for over a year. Lara then moved on to PwC, where they continued their work as a Tax Advisor in the Family Business Tax Department for three years.

In 2012, Lara took on a role as a Digital Marketing Advisor and Blog/Web/Newsletter Contents Developer at Mallorca Site, where they collaborated on the online marketing strategy for the company and developed content for their blog, website, and newsletter.

During this time, Lara also started their own venture called Tasteandfeel - UNIQUE THINGS, SLU, where they served as the Marketing Manager. Lara focused on promoting the brand through social media and paid marketing channels, as well as traditional channels such as radio programs and gastronomy events. Lara successfully built an international network of suppliers and collaborated with relevant authorities in the gastronomy industry.

From 2013 onwards, Lara joined Global Savings Group, starting as a Social Media Manager (intern) and later taking on various roles including Online Marketing Campaign Management, Digital Product Manager, Head of Product - Coupons, Principal Project Manager, and Chief of Staff to the CEO. Currently, they hold the position of Senior Director of People & Culture at Global Savings Group.

Lara Rodriguez Martin completed a Bachelor of Laws (LL.B.) degree in Tax Law/Taxation from Esade, starting in 2001 and graduating in 2006. Lara also pursued a Master Part-time AGT degree in Tax Law/Taxation from Esade, beginning in 2007 and finishing in 2008.

In terms of additional certifications, Lara obtained an OKR Expert Certification from how-to-okr.com in May 2020.