Lucrezia Keane

Lucrezia Keane (Bruti Liberati) has a diverse and extensive work experience. Lucrezia started their career at Kantar Media in 2007, where they held various roles such as Client Service Assistant, Client Service Executive, Senior Client Service Executive, and Group Account Manager. In these positions, they managed client relationships, provided insights on consumer attitudes and media consumption, and negotiated contract renewals.

In 2013, they joined GWI where they served as the Head of Client Services, leading the team responsible for managing client accounts. Later, they became the Vice President and Head of Account Management, overseeing account retention and growth. In 2019, they took on the role of SVP Customer Experience, leading the Account Management and Customer Success teams globally.

In their most recent role at GWI as SVP Sales Excellence, they established and grew the Sales Excellence team, managing Sales Operations, Sales Enablement, Sales Training, Sales Development, and Sales Trial teams. Their responsibilities included analyzing sales data, optimizing sales processes, managing the global sales pipeline, and negotiating sales tools. Lucrezia also managed the CRM system and commission design and execution.

Overall, Lucrezia Keane (Bruti Liberati) has demonstrated strong leadership skills and expertise in account management, customer experience, and sales excellence throughout their career.

Lucrezia Keane (Bruti Liberati) pursued their undergraduate education from 2003 to 2006 at Royal Holloway, University of London. Lucrezia completed a Bachelor of Science degree in Management with Marketing during this time.