Johanna Aravena

Johanna Aravena is a seasoned marketing professional with extensive experience in brand strategy, digital marketing, and growth management. Currently serving as the Marketing & Growth Manager at Globant X, Johanna leads a multidisciplinary growth team focused on MagnifAI, an AI-powered software testing product, overseeing brand responsibilities, digital channels, and demand generation campaigns. Previously, positions included Marketing Lead for Augmented Coding at Globant, Sr Regional Marketing Analyst at Despegar, and Regional Brand Strategy Coordinator for The Coca-Cola Company at Starcom. Johanna has also contributed to projects at Interbrand as a Brand Strategist and Project Manager, demonstrating expertise across various industries and brands. Education includes a postgraduate degree in Marketing and a bachelor's degree in Advertising with a focus on Strategic Planning from UADE.