Alexander Hars

Alexander Hars serves as Chairman of the Board at Go North Group and Desenio AB, contributing to the growth of Scandinavian e-commerce brands and wall decoration products respectively. Hars also holds the position of Chairman Of The Board Of Directors at Once Upon Publishing AB and has been the CEO of Alva, specializing in premium organic bed linen and towels, since 2018. Additionally, Hars is a board member at Zalster, focusing on automated ad optimization, and has been involved with Chalmers Ventures as both an ambassador and mentor since 2015. Previous leadership roles include Chairman of the Board at Pet Media Group and Winningtemp AB, as well as advisory positions with The Techno Creatives. Hars holds a Master’s degree in Computer Engineering from Chalmers University of Technology, completed in 2001.