Grey Matter
Olha Zuban is an accomplished marketing professional currently serving as a CRM & Marketing Technology Specialist at Grey Matter since April 2024, following a tenure as a Senior Digital Marketing Specialist. Prior experience includes leading digital marketing initiatives as the Digital Marketing Lead at Boost Engagement from November 2021 to April 2024, where impactful email marketing campaigns and social media strategies were successfully executed, achieving significant engagement metrics. Earlier roles involved enhancing brand visibility and student engagement at Wright State University's University Center for International Education and contributing to content strategies for The Wright State Guardian. Olha Zuban holds a Master's degree in Marketing Analytics and Insights from Wright State University and a Bachelor's degree in Business Administration and Management from the State University of Trade and Economics.
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Grey Matter
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Grey Matter is a Marketing & Sales Enablement Firm That Engineers Customer Acquisition Machines For B2B Companies. Our clients work with us because they want to own their respective markets. We're the founders of Agile Customer Acquisition™; a proprietary approach and framework for marketing and sales enablement. The result of implementing Agile Customer Acquisition™ is a repeatable, scalable, and profitable customer acquisition machine. What makes us different than every other 'marketing agency'? - We Put Our Money Where Our Mouth Is: Hate "agencies" that don't hold themselves accountable? So do I. When you engage with Grey Matter, if we don't provide an ROI on our annual engagement, we will cut you a check for our services. - A Partner From Top Of The Funnel To Close (and beyond): From marketing qualified lead, to sales qualified lead, to close, and finally to customer retention; we play a role whether it be consultative or execution-based along the entire customer journey.