Ali Dagwell has a diverse and extensive work experience spanning multiple industries and roles. Ali started their career as an Account Director at Fever PR, where they developed and implemented creative consumer PR campaigns for leading lifestyle brands. Ali then worked as a PR Manager at Thomas Cook, promoting their holiday brands and handling crisis management.
After that, Ali held the position of PR Manager at comparethemarket.com, where they managed the brand reputation and social media campaigns. Ali then joined Wonga as the Head of Brand and New Product PR, leading a cross-communications campaign to showcase the customer voice. Ali also served as the Head of Public Relations at Everline, a fintech start-up, where they helped increase awareness and attract investors.
In 2016, Ali became the Head of Communications at Digital Mums, an online education expert focused on upskilling moms with digital skills. Ali was responsible for brand awareness, lead generation, and overall communications strategy.
Ali has also worked as a Freelance Communications Consultant, providing their expertise to various companies, including GoHenry, where they served as the VP of Communications and Community. In this role, they oversaw communications and community initiatives.
Throughout their career, Ali has demonstrated their ability to manage PR, social media, and internal communications, as well as their expertise in brand reputation, crisis management, and driving brand awareness.
Ali Dagwell obtained a Bachelor's Degree in English and German from the University of Birmingham, where they studied from 1996 to 2000. Additionally, they have received a certification in PRCA Awards - Silver from PRCA. No specific information is provided regarding the month or year of obtaining this certification.
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