VICE President OF Retail

Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, shoes and activewear.

As the Vice President (VP) of Retail, your role would involve overseeing and managing the retail operations of a company. Your primary responsibility would be to drive business growth, enhance customer experience, and ensure profitability in the retail sector.

Role Responsibilities:

• Strategy and Planning: Developing and implementing retail strategies aligned with the overall business objectives. This includes setting sales targets, defining product assortments, identifying target markets, and establishing pricing strategies.

• Operations Management: Overseeing day-to-day operations of retail stores, ensuring efficient inventory management, visual merchandising, and store layouts. Monitoring sales performance, analyzing data, and making informed decisions to optimize operations and improve profitability.

• Team Leadership: Managing and providing guidance to a team of retail managers and staff. Setting performance targets, conducting regular performance reviews, and fostering a positive work culture. Developing training programs to enhance employee skills and customer service.

• Customer Experience: Prioritizing customer satisfaction and loyalty by implementing strategies to enhance the overall shopping experience. This includes creating attractive store environments, improving customer service standards, and implementing customer feedback mechanisms.

• Sales and Marketing: Collaborating with the marketing department to develop effective promotional campaigns, advertising strategies, and customer loyalty programs. Analyzing market trends, customer preferences, and competitor activities to identify opportunities for growth.

• Financial Management: Setting and managing retail budgets, monitoring expenses, and ensuring cost-effective operations. Analyzing financial reports, sales data, and KPIs to make data-driven decisions that optimize profitability.

• Vendor and Supplier Management: Building and maintaining relationships with suppliers, negotiating favorable terms, and managing supply chain logistics. Ensuring efficient inventory management, minimizing stockouts, and optimizing purchasing processes.  - Technology and Innovation: Staying up-to-date with retail technology trends and leveraging them to streamline operations, improve customer experience, and drive innovation. Implementing digital solutions, e-commerce platforms, and omnichannel strategies.  - Expansion and Growth: Identifying opportunities for expansion, such as opening new stores, entering new markets, or exploring online retail channels. Conducting market research, feasibility studies, and financial analyses to support expansion initiatives.

• Risk Management: Assessing and mitigating potential risks in the retail sector, such as inventory shrinkage, security concerns, and regulatory compliance. Implementing loss prevention strategies and ensuring adherence to legal and ethical standards.

• Remember, the specific responsibilities may vary depending on the company, its size, and the industry in which it operates. The VP of Retail plays a critical role in driving the success of a company's retail operations and ensuring its competitiveness in the market.