Director, Business Development

As the Director, Business Development, you will be responsible for actively seeking opportunities to increase Goodway’s market share through the development of both client direct and long-term strategic agency partnerships. You’ll move the needle through prospecting and selling with a consultative mindset and developing relationships with key decision-makers to drive significant revenue growth. The list of job duties below is not exhaustive; we might need your amazing skill set for other tasks, projects, and initiatives.

Responsibilities:

• Drive revenue growth for Goodway Group by developing client direct and strategic agency partnerships.
• Consult with clients to understand their business objectives and marketing challenges, offering insights and solutions in data strategy, business analytics, media execution, and personalization.
• Develop and implement a business plan for prospecting and margin attainment, focusing on net new engagements.
• Maintain a robust pipeline of new business prospects in Salesforce, negotiating and closing strategic, profitable partnerships.
• Lead discussions on data strategy, business analytics, marketing technology platforms, and media execution.
• Utilize Goodway Group's suite of services to compete for and win business.
• Independently manage new client engagements from initial outreach to proposal, collaborating with internal stakeholders as needed.
• Foster internal partnerships across all functions and levels to deliver compelling pitches that address clients' core business issues.
• Collaborate with finance on pricing conversations and contract negotiation, ensuring alignment with company guidelines.
• Stay informed about legal requirements associated with client engagements.
• Stay updated on changes in clients’ industries and advocate for client needs within internal teams.
• Develop a network of strategic relationships within the marketing leadership ecosystem to extend Goodway Group's reach and impact.
• Transition client relationships to the Client Services team, serving as an executive advisor and maintaining Goodway's position as a preferred partner.
• Establish oneself as a knowledge and thought leader in the industry, representing Goodway Group at key industry events.

Key Attributes:

• Insight-driven thought leader with the ability to understand client’s business objectives and uncover marketing challenges.
• Consultative approach to building new business relationships.
• Demonstrates business and market acumen, staying informed about macroeconomic trends and industry insights.
• Proficient in digital Adtech and Martech landscapes.
• Credible and trustworthy with a network of deep client relationships.
• Demonstrates a growth mindset and entrepreneurial spirit.
• Polished communicator and expert storyteller.
• Strong negotiation skills and understanding of pricing models and legal contracts.
• Collaborative mindset with the ability to work effectively with internal stakeholders.

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