Chad Lamb is an experienced digital media professional currently serving as the Digital Media Manager - Programmatic at Goodway Group since January 2023. Prior to this role, Chad held various positions including Strategic Media Planner-Buyer at Saxton / Horne Advertising from February 2014 to January 2023, where responsibilities included media purchasing for multiple markets and digital media placement for clients such as Utopia Fiber. Earlier experience includes serving as a Senior Media Buyer/Planner at The Summit Group, where Chad focused on optimizing media buys and campaign performance, and as a Media Buyer at Riester, managing media buys for numerous clients. Chad began the career as an Account Executive at Publicis, focusing on client relationships and marketing strategies. Chad holds a Bachelor of Arts in Advertising and Public Relations from Southern Utah University.
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