Lucas Sengler

Lucas Sengler currently serves as the Head of Brands and Portfolio Management at The Goodyear Tire & Rubber Company, where responsibilities include developing BtoBtoC brand marketing strategies, managing brand experiences and motorsport programs, overseeing events, and coordinating retail strategies. Previously, at Marcel Worldwide, Lucas worked as Project Director, leading various high-profile campaigns for clients such as BackMarket and Groupama, and managing a budget ranging from €100k to €1M. Earlier roles included Senior Digital Account Manager at Publicis Conseil, Digital Marketing Manager at Maxime Production, and Account Executive at SuperPress, contributing to diverse projects in digital marketing, PR, and account management. Lucas holds a UX Design certification from GOBELINS Paris and an MBA from ISG Institut Supérieur de Gestion.