Mel Bermudez is a seasoned User Experience Researcher at Google since June 2016, specializing in understanding customer needs to guide product development. As Co-Founder and Principal of Gift Spy LLC, Mel conceptualizes and leads the development of an innovative iPhone app designed to help users organize gift ideas. Previously, Mel served as Manager of Marketing Strategy & Analysis at SapientNitro from February 2012 to July 2016, focusing on qualitative research to support creative teams in developing user-centric solutions. Earlier roles include various positions in user experience design at R/GA, where Mel progressed from Interaction Designer to Associate Creative Director. Mel holds a BA in Art History from Duke University and an MFA in Design & Technology from Parsons School of Design.