Nadya Direkova

Nadya Direkova is a seasoned UX professional with extensive experience across leading technology companies. Currently serving as the Head of UX for Fitbit Premium Subscriptions and Fitbit Care at Google since October 2019, Nadya has contributed to various projects including Premium and Care UX, Shopping Mode in Search UX, and Travel: Things to Do UX. Prior roles include Design & AI Partner at Decision Theory, R&D Director at Airbnb, and Staff Designer at X, the moonshot factory. Nadya's career began as a Designer at Backbone Entertainment and included positions at Avenue A | Razorfish and LeapFrog. Educational credentials include an M.S. from the Massachusetts Institute of Technology and a B.A. from Amherst College, complemented by a high school diploma from the American College of Sofia.