Thinker & Performance Marketer

Gorilla 76 is looking for full-time Performance Marketer candidates. As part of the Strategy Department, you’ll be responsible for building and maintaining digital paid media campaigns that deliver meaningful business outcomes for our clients in the B2B manufacturing space.

Your key accountabilities will include:

• Campaign results

• Media spend efficiency

• Measurement / reporting

• Platform expertise

• Platform R&D

Before applying, please review the following:

• Who we are

• Who we help and how

• How our process works

• Working at Gorilla 76 (note our benefits!)

• FAQs

Your role

This position focuses on generating marketing-sourced pipeline revenue for our clients. 

You’ll be responsible for executing campaigns for our clients to drive the best results possible. You'll work closely with the performance marketing team and client account strategists who will serve as a feedback loop for you in terms of what’s working and what’s not. You're empowered to perform audience research, make tweaks, surface recommendations and develop new campaign ideas based on what you’re seeing succeed in campaign performance. 

You’ll need to be well-versed in Google search, LinkedIn and Facebook ad platforms, with the possibility of researching and adding more platforms to our offering as appropriate. We're focused on driving true results for our clients. Capture demand where it exists, create demand over the long term. Throughout it all, it’s important to never lose sight of marketing fundamentals. 

Internally, you’re the embodiment of our “results” core value. You own the campaign side of our client engagements that are the catalyst for helping our clients achieve their goals.

What that looks like: 

• Paid media campaign management to include paid search and paid social: Plan, test, implement and measure multi-channel media campaigns to drive inbound demand

• Perform audience research across platforms to develop new campaign ideas

• Manage day-to-day performance across several media channels including Facebook, LinkedIn and Google Ads paid search

• Day-to-day monitoring and optimization of assigned accounts, with a specialized focus on direct response and performance

• Data analysis and reporting: Analyze performance data and report on results, including campaign results, data storytelling and spend recommendations; rapidly iterate on campaigns based on findings

• Additional duties as needed

Within the Strategy department, you’ll work closely with the Senior Performance Marketer, the Strategy Director and Senior Strategists to continuously audit and refine our demand generation playbook, reporting directly to the Senior Performance Marketer.

You’ll also work to resolve issues, define processes and better your teammates. 

What that looks like: 

• Meet with the Senior Performance Marketer weekly to identify and work through issues

• Attend weekly Strategy department meetings to contribute ideas and solutions

• Diving into professional development opportunities

• Sharing wins and challenges with the team

• Owning responsibilities for the department

• Funneling feedback to the Senior Performance Marketer and Conversion Copywriter about how to change content to improve performance

Putting your role into perspective

You'll work with a dedicated account Strategist on multiple accounts. Together you both will lead the advertising campaigns — which are our primary lever for content distribution and bringing in marketing-sourced pipeline and revenue. You'll be a stone-cold executioner; the account Strategist will be a feedback loop and a second set of eyes to look at performance against the plan, the goals and the foundational work. Together, you both will make the most out of a given client’s budget and content

Some travel is possible.

Within three months you’ll...

• Have finished your onboarding and training

• Met with all department directors

• Ramp up on owning client ad campaigns

• Attend monthly State of Gorilla meetings

• Gain an understanding of Gorilla’s workflow

• Set goals, professional and personal, for the rest of your year

Within six months you’ll…

• Own a full portfolio of client work

• Have earned the trust of your team as a leader on your accounts

• Support strategic plan development to retain your clients

• Have built lasting relationships with your clients and fellow Gorillas

• Feel comfortable in owning your role and work

Within one year you’ll…

• Be an expert in your role

The person

• Has a minimum of two years of experience working in a performance marketing / paid media-specific role

• Has experience and success running demand generation campaigns

• Knows how to develop and iterate on campaigns based on qualitative and quantitative data

• Isn’t afraid of collaborating or taking strong stances. Has a high level of tenacity and can have tough conversations with clients and team members

• Is a strong, empathetic, persuasive and strategic thinker; having the right vision doesn’t count for much if you can’t communicate to the team what and why the execution is or isn't’ working

• Communicates in a way that the client and the internal team understand

• Is a motivated self-starter who may not always have all of the information to get the job done but will figure it out

• Has an analytical mind, and isn’t afraid of uncovering and interpreting data (from HubSpot, Salesforce, Analytics and more) to reveal insights that drive decision-making

• Is empathetic and understanding in interactions with clients and internal team members.

• Is preferably certified in Google Ads & Analytics

• Has experience building and managing ad campaigns in Google Ads, Facebook, and LinkedIn

• Is familiar with how digital ads are served and tracked using pixels, UTM parameters, etc.

• Is a confident multitasker and can evaluate priorities with an attention to detail

• Has an analytical mindset that identifies trends and insights through analysis

• Juggles many projects at once, works well cross-functionally, and never loses sight of goals

• Tracks campaign performance across multiple channels

• Communicates expectations to team members in a timely and clear fashion

• Resolves and/or escalates issues in a proactive manner, to adhere to campaign delivery goals

The team

While small and tight-knit, we’re a team, not a family. This helps us hold one another accountable. If you’re wondering who we are — look to our manifesto and five core values. Check out our Instagram. And see what people say about us on Glassdoor. 

You'll use the following tools to get work done

• Facebook Ads Manager

• LinkedIn Campaign Manager

• Google Ads

• Databox

• Metadata

• SEMRush

• ClickUp

• Slack

• Google Calendar

• Gmail

• Zoom

• Loom

• Keynote

• Word

• Excel

• Dropbox

• HubSpot

• MacOS

By applying for this position, you are certifying that the information provided on this application form and any other documents provided to Gorilla 76 are complete and accurate. If asked to provide work samples, you are certifying that samples provided were created by you. Withholding information or providing false information will result in a refusal to hire or termination of your employment. This application is valid for 90 days, and you must reapply for consideration beyond 90 days.

Equal Employment Opportunity has been, and will continue to be, a fundamental principle and policy at Gorilla 76, where employment is based upon your capabilities and qualifications without regard to race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship status, marital status or any other legally protected characteristic. This policy of Equal Employment Opportunity applies to all policies and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment.