Mike Fawcett

Mike Fawcett has a diverse work experience spanning over a decade. Mike currently works at GoStudent as the Head of CRO / Experimentation, where they set up and scaled an experimentation program and managed lead acquisition funnels across multiple countries. Before that, they served as the Conversion Services Director at Fresh Egg Digital Marketing Agency, where they developed the agency's CRO offering and contributed to the company's blog and public speaking events. Prior to that, Mike worked at esure as a Conversion Rate Optimisation Manager, leading a team and managing A/B testing and personalization campaigns. Mike also held various roles at Gene Commerce, iCrossing UK, The Green Register, archangels ARCHITECTS, XYZ Magazine, Nigel's Eco Store, and Qype, gaining experience in UX production, digital marketing coordination, copywriting, and more. Overall, Mike Fawcett has a strong background in CRO, UX, digital marketing, and experimentation.

Mike Fawcett pursued a Bachelor of Arts degree in Music from the University of Sussex from 2006 to 2009, achieving a 2:1. In addition, they have obtained various certifications, including the Google Analytics Individual Qualification from Google in March 2021 and the Optimizely Developer Certification and Optimizely Program Manager Certification from Optimizely in January 2021. Mike also obtained certifications in Introduction to Javascript from Codecademy in 2019, Optimizely X Strategy Foundations Certification from Optimizely in March 2018, Optimizely X Web Foundations from Optimizely in March 2018, and Applied AI for marketers from the CXL Institute in 2018.