Tyler Rhodes

AVP, Paid Media at Gr0

Tyler Rhodes is currently the Director, Google Ads at Gr0. Prior to this, they were with Channel Factory as a Sr. Media Buyer from September 2018 to August 2020. While at Channel Factory, Tyler was responsible for building and scaling high profile video ad campaigns to achieve target KPI objectives, buying video for a large rolodex of 200 Fortune 500 brands and 85 agencies worldwide, and optimizing YouTube buying campaigns for scalable results / ROI. Tyler also reviewed insertion orders, secured campaign assets, drove kickoff calls and ensured rapid launch time expectations were met. Tyler was also responsible for 100% campaign delivery as well as revenue and gross profit. During their time at Channel Factory, Tyler implemented third-party trafficking for viewability and brand safety partners such as DCM, Sizmek, Innovid, etc.

Prior to Channel Factory, Tyler Rhodes was with Resulti Media LLC from May 2018 to March 2019 as Co-Founder. Before that, they were with Centerfield Media from May 2016 to April 2018 as an SEM Media Buyer.

Tyler Rhodes has a Bachelor of Arts from University of California, Berkeley in Philosophy and Religious Studies and an Associate of Arts from Santa Barbara City College in Philosophy. Tyler Rhodes also has certification from Google Ads in Google Ads Apps Certification, Google Ads Search Certification, and Google Ads Shopping Ads Certification.

Tyler Rhodes reports to Kevin Miller, Co-Founder and CEO. They work with Jace Goetsch - Data Visualization Analyst, Wyatt Cohen - Systems Administrator, and Savanna Sherman - LinkedIn Branding Specialist.

Links

Timeline

  • AVP, Paid Media

    Current role

  • Director, Google Ads

    October, 2022

  • Co-Head of Google Ads, Paid Search

  • Associate Director, Google Ads

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