Asep Haekal

Asep Haekal is an experienced marketing professional currently serving as the Head of Strategy for Integrated Marketing Communication, Transport, and Grab for Business at Grab since September 2023. Previously, Asep held the position of Head of Brand Marketing at Traveloka from January 2022 to July 2023, where leadership focused on brand strategy and activation across Southeast Asia. Asep's earlier roles include various marketing management positions at Philip Morris International from July 2015 to January 2022, and multiple brand management roles at Unilever from February 2009 to June 2015. Asep holds a Master of Business Administration from the University of Warwick - Warwick Business School and a Bachelor of Engineering in Industrial Engineering from the University of Indonesia.