Ivan B. has a diverse work experience in various marketing roles. Ivan is currently working as a LATAM Marketing Director at GrabrFi since May 2022. Prior to this, they also held the same position at Grabr from April 2019 to present, where they were responsible for planning, directing, and coordinating all LATAM marketing efforts. Ivan also worked as the Country Marketing Manager Brazil at Grabr from July 2019 to June 2022, where they represented Grabr as a leader in the industry and collaborated on marketing strategies for the Brazilian market.
Before joining Grabr, Ivan worked as a Marketing Manager at Bilheteria.com from December 2018 to July 2019. Ivan also co-founded and worked as a Marketing Manager at Nova Comunicação & Marketing Digital from April 2016 to December 2018. Prior to that, they served as a Marketing Manager at Cambridge Assessment English Brazil in February and March 2016, where they implemented marketing strategies, managed marketing budgets, and developed trade marketing strategies.
In their early career, Ivan worked as a Senior Marketing Coordinator at RLogistics/Factory Direct from August 2009 to October 2015. Ivan was responsible for developing and implementing digital marketing strategies, conducting market research, and planning retail calendars. Before that, they worked as a Creative Director at Quiron Comunicação from March 2002 to June 2008, where they oversaw the creation and communication strategies of various creative projects and managed teams of art directors, illustrators, and copywriters.
Overall, Ivan B. has extensive experience in marketing management, strategy development, and team leadership across various industries.
Ivan B. pursued their education in a chronological sequence. In 2002, they enrolled at the Pontifícia Universidade Católica de São Paulo, where they obtained a BA in Marketing and Advertising in 2006. After a significant gap in their education, they returned to study in 2019 at Digital House Brasil, specializing in Advanced Digital Marketing. In 2021, Ivan commenced further studies at ESPM Escola Superior de Propaganda e Marketing, focusing on Growth Hacking. Ivan then pursued post-graduate studies at Saint Paul Escola de Negócios from 2021 to 2022, specializing in Marketing and the New Economy.
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