Erica Hennes

Chief Revenue Officer (CRO) at Gradient

Erica Hennes has a diverse range of work experience spanning over a decade. Erica is currently working as the Chief Revenue Officer (CRO) at Gradient since February 2022, where they are responsible for driving revenue growth. Prior to this, they served as the Head of Growth & Revenue at Gradient from June 2021 to March 2022.

Before joining Gradient, Erica was self-employed as a Revenue Growth & Brand Marketing Consultant starting from January 2019.

Between 2017 to 2018, Erica worked at UrbanSitter as the VP Marketing (Growth - Acquisition & Retention), overseeing the company's marketing strategies to drive customer acquisition and retention.

From March 2017 to July 2017, Erica worked at Choose Energy as the Senior Director of Marketing, and prior to that, from August 2015 to March 2017, they served as the Director of Acquisition Marketing at the same company.

Erica also gained experience at ModCloth, where they worked as the Emerging Media Manager- Acquisition Marketing from November 2013 to September 2015.

Prior to ModCloth, Erica worked at 1800flowers.com, where they held the position of Senior Interactive Marketing Manager of Gourmet Food and Gifts from July 2012 to September 2013. Erica also served as the Interactive Marketing Manager of Gourmet Food and Gifts at the same company from October 2011 to July 2012. At 1800flowers.com, Erica was responsible for developing digital partnerships, managing daily operations, and executing initiatives across multiple brands.

Earlier in their career, Erica worked as an Account Supervisor at Resolution Media from October 2009 to September 2011. Erica began their professional journey at Google as an Account Manager from September 2007 to October 2009.

Erica Hennes earned a Bachelor of Science in Business Administration (BSBA) with a specialization in Marketing from Xavier University - Williams College of Business. Erica attended the college from 2003 to 2006.

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Timeline

  • Chief Revenue Officer (CRO)

    February, 2022 - present

  • Head of Growth & Revenue

    June, 2021

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