Sigrid Baron

Sigrid BARON currently serves as Directrice Marketing at Grand Frais since October 2024, overseeing marketing, communication, innovation, merchandising, and promotions for the grocery and liquid sectors, along with managing BtoB e-commerce. Prior to this role, Sigrid held multiple positions at SBM Life Science from September 2021 to September 2024, including European Business Manager for the Mosquito Category and Marketing & Category Manager for European New Business, where responsibilities included managing P&L, defining commercial strategies across Europe, and overseeing vendor relationships. Sigrid's earlier experience includes significant roles at Groupe PANZANI and Johnson & Johnson, focusing on marketing and product management in various sectors, including grocery and dermo-cosmetics. Sigrid's educational background includes a Master’s degree in Marketing from Grenoble Ecole de Management and preparatory classes at Lycée Lakanal.