Halyson G. has been involved in the field of marketing and branding since 2019, currently serving as part of the Growth (Branding) team at Grão Direto, where responsibilities include developing editorial calendars, branding strategies, landing pages, internal communications, and graphic materials. Prior experience includes roles as a Social Media Designer at MCR Comunicação and as Director of Marketing and Marketing Consultant at Projep Consultoria, where expertise was applied in strategic planning, social media content creation, and SEO techniques. Halyson G. graduated with a degree in Production Engineering from UFTM in 2023.