Sini Magon is a Partner and Global Growth Officer at Grapes Worldwide since March 2024, contributing to the agency's award-winning creative work. Sini serves as an Industry Mentor at the University of the Arts London and as a Guest Speaker & Industry Mentor at Middlesex University. As the Founder of Upper Grey Studios, which specializes in innovative design and branding for luxury brands, Sini has established a prominent reputation in the industry. Additionally, Sini founded The Origin Tea Collective, exploring creativity outside of the film sector during the pandemic. Sini holds a Master of Science in Project Management from Kingston University, a Bachelor's degree in Graphic Design from Middlesex University, and a Diploma of Education in Visual Communications from Kwantlen Polytechnic University.