Clare McKenna

Clare McKenna has a diverse work experience spanning over many years. Clare is currently working as an Independent Salesforce Marketing Cloud Consultant at emailclare.com since April 2016. In this role, they help businesses in developing and implementing email marketing, CRM, and data strategies. Clare's expertise lies in automation, campaign design and development, data management, system integration, and operations.

Before emailclare.com, Clare worked as a Salesforce Marketing Cloud Consultant at Gravitai from October 2016. Prior to that, they served as the Director of Global CRM at EF English Live between January 2014 and April 2016. In this role, they managed a CRM team and was responsible for strategy, operations, and campaigns across multiple regions.

Additionally, Clare has held various positions earlier in their career. Clare worked as the Head of CRM at Wowcher from September 2011 to December 2013 and as the CRM Manager at Gala Coral Group from January 2010 to September 2011. Clare also has experience as a Marketing and Web Copywriter at Andalucian Dream Homes / Dream Homes World Wide, a Director at McKenna Editorial Services, and an Editor at Weber Shandwick Worldwide.

Clare started their career as a Senior Writer at Partners In Publishing and later worked as a Broadcast Journalist / Researcher at BBC. Clare's wide-ranging experience showcases their expertise in CRM, email marketing, data management, system integration, and campaign strategy.

Clare McKenna obtained their BA (Hons) degree in English Literature / Media from De Montfort University between 1990 and 1993. In addition to their degree, they also hold various certifications in salesforce marketing cloud and Klaviyo product. Clare obtained their Salesforce Certified Marketing Cloud Email Specialist certification in March 2018, followed by the Salesforce Certified Marketing Cloud Consultant certification in May 2019. Their most recent certification is the Salesforce Certified Marketing Cloud Administrator, which they obtained in February 2023. Furthermore, Clare acquired a Klaviyo product certificate in November 2022.