Eliad Laskin has a diverse and extensive work experience in the field of marketing and digital strategies. In their most recent role as the Marketing Director at Great American Insurance Group, they focused on bringing small commercial insurance direct to customers through technology and marketing. Prior to that, at Global Atlantic Financial Group, they led the digital strategy and launched the company's first digital media buy across multiple networks.
Before joining Great American Insurance Group and Global Atlantic Financial Group, Eliad held positions at MassMutual Financial Group, where they worked as the AVP of Digital Strategies, and at The Hartford, where they served as the Associate Director of Social Media Strategies. In these roles, they successfully executed social media campaigns, developed digital advertising strategies, and worked with major social media vendors.
Earlier in their career, Eliad worked at Maclaren as a Digital Marketing Content Strategist, where they managed the company's corporate lifestyle blog and consumer-facing website. Eliad also served as the eCommerce Manager at Stokke AS, where they oversaw the development and enhancement of the company's eCommerce site, leading to increased online sales.
At the beginning of their career, Eliad had the opportunity to work at Martha Stewart Living Omnimedia as the Director of Social Media Content. In this role, they collaborated directly with Martha Stewart to humanize their image through the launch of personal and corporate blogs, as well as a Twitter account, which resulted in increased brand sales.
Overall, Eliad Laskin's work experience showcases their expertise in digital marketing, social media strategies, and driving customer engagement through technology and marketing initiatives.
Eliad Laskin earned a BA in International Relations Middle East from the University of Connecticut between 1997 and 2001 and later obtained an MA in Political Science from the same institution from 2001 to 2003.
March, 2021 - present
February, 2019
Marketing Director - Foodservice Business Development at PepsiCo
Marketing Director at Mathworks
Marketing Director at Access Marketing Company
Marketing Director - Global Categories & Brand Strategy at McCormick & Company
Corporate Marketing Director at Analog Devices
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