James Currie

North America Sales & New Development Manager at Great Plains Conservation

James Currie is a seasoned professional with extensive experience in sales and brand development, particularly within the conservation and tourism sectors. Currently serving as the North America Sales & New Development Manager at Great Plains Conservation since March 2021, James has also been the Managing Director of Birding Adventures TV since December 2007, where responsibilities include hosting and producing content for Nikon's Birding Adventures TV. Previously, James held positions as Brand Ambassador for Wilderness Safaris from January 2016 to March 2021 and for &Beyond from 2007 to 2011, focusing on sales and brand awareness in the United States. Earlier career experience includes managing Africa Foundation, a non-profit organization, from 2003 to 2007. James holds an MSc in Sustainable Environmental Management from Middlesex University and a BA in African Languages from the University of Cape Town.

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