Melanie Butler

Copywriter | Brand & Content Strategist | Product Development at Greatfool

Melanie Butler is a seasoned freelance copywriter, ghostwriter, and digital content strategist currently working with Word Atelier since July 2020, where the focus is on helping innovators and growing businesses convey compelling messages through persuasive copy. Concurrently, Melanie operates as a copywriter, brand and content strategist at Greatfool. Previous experience includes the role of content editor, researcher, and writer with Circle In, contributing to significant research and editorial projects on topics like caregiving and parental leave. Additional roles include copywriter and brand strategist at Marmalade Lion™, and senior reporting analyst at REA Group, where strategic analytical support was provided across multiple business areas. Melanie holds a Bachelor of Business Management in Marketing from RMIT University.

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